Keel.Identity. Meaning. Purpose.

WHY A MAP?

Your values deserve more than a ranking.

Knowing your values is essential to meaning and fulfillment, but a top-five list falls short of helping you understand yourself.

Let’s not reduce
what you care about
to a hierarchy.

Your Values Map makes visible how your values interact, helps you make sense of your dissatisfaction, and reveals what you might do to bring more of what matters to life.

Discover Your Values Map
An isometric illustration of a winding path climbing a hillside to a flag planted at the summit

Your Values Map

Let’s talk about what matters,
look at what’s really missing,
 & find new ways forward.

The printed Your Values Map field guide lying on a weathered wooden table beside a mug, with a sunlit lake beyond

Your Values Map is a three-part coaching experience
to help you feel and live more fully yourself.

At the heart of the program is a personalized field guide. A book about you, your stories, your values, and your possibilities.

See How It Works →

How it works

Three steps, within three weeks.

Designed to fit your life. Concise and impactful.

$1,000HST included
  1. Step 01

    A warm, thoughtful conversation about your life experiences, exploring what has been meaningful and beginning to clarify what matters to you.

  2. Step 02

    Reflect on your personalized field guide, refine the values you’ve named, and discover the different ways they can be brought to life.

  3. Step 03

    In a 1-on-1 strategy session, explore what the emerging patterns might reveal about your challenges. Leave with a clearer sense of what you can do next.

Start Your Values Map

Values don’t need to be ranked

Step 01 — The Clarification Conversation

We start with your life, instead of a list.

Your experiences tell us far more about your values than a ranked list could ever reveal. Peak moments, difficult times, and hard-earned lessons tell us something personal about what you need for life to feel meaningful.

In a warm, judgement-free conversation, we’ll explore what you’ve learned, what’s important, and what a good life is all about.

You don’t need to have answers, just bring curiosity and wonder.
Dan in a Clarification Conversation, seated at a wooden desk with an open notebook and a cup, pen in hand, looking up as he listens

A book about you

Step 02 — Your Personalized Field Guide

Written from your own stories and experiences, your field guide brings together the values we’ve identified and the moments that give them meaning.

You’ll discover new ways of understanding what matters to you, with questions that invite you to reflect more deeply on your experiences.

This isn’t a finished portrait. It’s a working guide you can read, question, and revise as your understanding of yourself evolves.

The result is an evolving portrait, and a map of where you might go.
A man, seen from behind, reading his field guide on a tablet with a white stylus in hand while seated on a sunlit rocky hillside, the screen open to a two-page spread headed Your Desired States

Realizing your values

Step 03 — Value Dynamics™ Strategy Session

Your Values Map gives coaching a powerful place to begin.

Together, we’ll revisit the questions and patterns that emerged from your field guide. We’ll look at your current challenges in a new light, considering what might be missing, how your values interact, and where your agency lies.

The map shows you the landscape. Where you go is up to you.
A woman, seen from behind, writing in an open book at her desk while a man speaks to her on a video call

Your Personalized Field Guide

Inside the Guide.

Your values are presented as Chosen Priorities, Desired States, and Aspired Qualities, alongside the experiences that helped us identify them.

Brief explanations and reflection prompts invite you to recognize, question, and refine what we’ve captured, preparing you for our coaching conversation.

Delivered online as a working copy you can comment on and revise.

Your Values Map field guide shown on a tablet propped upright on a sunlit rock, its screen an open two-page spread headed Your Desired States with a faceted mountain illustration and a list of desired states, a speckled mug and striped blanket at one side, a leather notebook and pen at the other, and a lake among forested hills beyond
A page of the field guide headed Your Aspired Qualities, explaining that Aspired Qualities are ways of being you value embodying in how you act, relate to others, and respond to life, above a stylized illustration of a waterfall falling over layered rocky cliffs into a turquoise lake among green hills and evergreens, with lavender mountains beyond
A page of the field guide headed Naming Your Values, explaining that anything can be a value, with a panel titled Three Forms of Values listing A Chosen Priority, A Desired State, and An Aspired Quality
A page of the field guide headed Where They’re Found, inviting you to name more of your Qualities by looking for them in moments when you felt proud of how you acted, moments when you wish you’d shown up differently, and in the people you admire, with prompts headed Pride, Regret and Admiration, a Refine or Revise section of blank writing lines, and the page number 21

Seeing more clearly.

Breanne and Dan on a video call — Your Values Map: Breanne’s experience
“The clarity that I felt that we had from that discussion was so helpful. It really put things into perspective for me.”
Breanne
Dan Chan, founder of Keel

Hey, I’m Dan.

I’ve been there. It felt like I was losing a part of myself when I left a thriving career in real estate. Then I looked closely at what had made that work meaningful. The curiosity, honesty, and creativity that served my clients so well weren’t just part of the job. They’re central to who I am. And they never left me.

That experience is where Your Values Map began. Today, as a career strategist, I bring those same qualities to helping people name what they care about, understand themselves more deeply, and express themselves more fully.

I look forward to a conversation with you about what matters.

Your Values Map

A guided exploration.A book about you.A clearer way forward.

Your Values Map — A Field Guide, the personalized book at the centre of the program

$1,000 CAD

HST included

01

90-minute Clarification Conversation

Discover what matters and how.

02

Your Personalized Field Guide

See your values, patterns, and possibilities in a whole new light.

03

60-minute Value Dynamics™ Strategy Session

Find clarity around what’s missing, and what difference you can make.

Start Your Values Map
NEXT STEPS
  • Arrange payment securely online
  • Complete a short intake questionnaire
  • Choose a time for your conversation

Frequently asked questions

It’s never urgent. But it’s important work worth making time for.

Start Your Values Map